Singleton is one of the most successful Scotch whisky brands in recent years. Its spirit is sourced from three distilleries—Glen Ord, Dufftown, and Glendullan—with annual sales exceeding 6 million bottles.
Since Singleton launched its first whisky in 2004, one person has played a pivotal role: Maureen Robinson. In 1986, Robinson became Master Blender, and she has now worked at Diageo for 42 years. She has been instrumental in creating many iconic whiskies, including Talisker, Lagavulin, The Classic Malts, and several renowned blended whiskies. She has also crafted many exceptional expressions for the Special Releases series.
However, almost no other whisky brand's sales can match Singleton's. Glen Ord is the highest-volume distillery among Singleton's three distilleries. Diageo's goal is for Singleton to become a brand with annual sales reaching 1 million cases (12 million bottles) in the near future. Currently, only three Scotch whisky brands have achieved this milestone—Glenfiddich, Glenlivet, and Macallan.
Since 2011, Glen Ord distillery has undergone several phases of expansion. The most recent expansion in 2015 increased the distillery's capacity to 11 million liters per year. The distillery's equipment includes two 12.5-ton stainless steel mash tuns, 22 wooden washbacks (with a fermentation time of 75 hours), and no fewer than 14 stills. The distillery also features a drum maltings plant that provides malt for Diageo's distilleries.
The core range includes Singleton of Glen Ord 12, 15, and 18 Years Old. The sub-series Singleton Reserve Collection is a travel retail exclusive, comprising Signature, Trinite, Liberte, and Artisan. In 2017, Glen Ord and Glendullan jointly launched The Forgotten Drops series, featuring historically long-aged and limited edition whiskies. The first release in the series was a 41-year-old Glen Ord, which was the oldest whisky ever released by the distillery at that time. In autumn 2018, Glen Ord added a 42-year-old whisky matured in amontillado sherry casks to the series. In 2019, Diageo specially released an 18-year-old Glen Ord under the Special Releases series.
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