Blair Athol 2014 Joy

In just the past 5 years, visitor numbers to Scotch whisky distilleries have nearly doubled. In 2018, approximately 2 million people visited distilleries to learn more about Scotch whisky. One might think that reputation and proximity to main roads are prerequisites for attracting large numbers of visitors, but this is not the case. Among the 5 distilleries most popular with visitors, 3 are on islands—Arran, Skye, and Harris. Perhaps most surprising is Harris distillery on the remote Outer Hebrides, which attracted over 90,000 visitors in 2018, and this was only its third year of operation! Blair Athol Distillery, meanwhile, has consistently benefited from traffic on the A9 highway heading north from Edinburgh to the Highlands. The distillery is the most visited of all Diageo distilleries, receiving 89,000 visitors in 2018. In the past year, the distillery has also developed a new feature: converting a disused Clynelish mashtun into a whisky tasting bar! Blair Athol is the spiritual home of Bell's blended whisky. The connection was established in 1896 when Bell was just starting out, and this relationship became even closer when Bell purchased the distillery in 1933. Arthur Bell & Sons, the creators of the Bell's brand, remained an independent family business far longer than most Scottish traditional family enterprises, only being acquired by Guinness in 1985 before merging into Diageo Group. The distillery's equipment includes an 8.2-ton semi-lauter mashtun, 6 stainless steel washbacks, and 2 stills. Most of the spirit produced for Bell's matures in bourbon casks, with the remainder in sherry casks. Over the past few years, the distillery has operated 5 days a week, producing 12 mashes weekly, which translates to approximately 2 million liters of new make spirit. Blair Athol also employs both short (46 hours) and long (104 hours) fermentation times. Due to the incorporation of a cloudy wort, the new make spirit carries distinct nutty and malty flavors. The only official regular bottling is a 12-year-old expression in the Flora & Fauna series. Additionally, in autumn 2017, a 23-year-old expression matured in European oak sherry casks was released as part of Diageo's Special Releases series.