William Peel

William Peel

Est. 1964United Kingdom
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William Peel stands as one of the world's most successful Scotch whisky brands, commanding particular dominance in the French market where it has cultivated a devoted following. Under the ownership of Marie Brizard Wine & Spirits (MBWS), part of the prestigious Belvédère Group, this blended Scotch whisky draws upon centuries of expertise dating back to 1755. The signature blend marries 18 carefully selected Highland and Speyside single malts with premium Lowland grain whiskies, resulting in a perfectly balanced, approachable character. The brand's quartet of expressions includes the classic Original, the sophisticated Double Matured, and two contemporary liqueurs—Coffee and Honey—each crafted to deliver consistent quality. William Peel's commitment to accessibility without compromise has made it a staple for both whisky novices and connoisseurs seeking an exceptional daily dram.

Founder:
Bernard Magrez

Timeline

1964

Bernard Magrez founded the brand

2005

Marie Brizard et Roger acquired the brand

2006

The company was acquired by Belvedere