Justerini & Brooks (J&B) is a prestigious Scottish blended whisky brand founded in London in 1749 by Italian Giacomo Justerini and Englishman George Johnson. Following George III's ascension, J&B became a primary supplier to the British Royal Court, a distinction it maintains today with Royal Warrants. The flagship J&B Rare blend, introduced in the 1930s, is crafted from 42 single malt and grain whiskies, creating an exceptionally light, smooth, and fruity profile that revolutionized the traditional heavy Scotch category. Currently owned by Diageo, J&B ranks among the world's top-five best-selling Scotch whiskies, with particular strength in Spain, Continental Europe, and the United States. The brand's distinctive green bottle and balanced character have made it a cornerstone of cocktail culture and the best-selling Scotch in Spain for over five decades.
Timeline
Justerini & Brooks shop was established in St James's, initially trading in fine wines and spirits.
Since the coronation of King George III, the company became a supplier to the British Royal Family.
Johnson sold J&B to Alfred Brooks.
J&B actively expanded its international business, opening an office in New York.
J&B Rare, a brand created specifically for the American market during Prohibition, became immensely popular in the US after Prohibition ended.
J&B began to diversify into the wine market.
Justerini & Brooks became the UK distributor for Château Lafleur and Petrus.
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