James Bay is a premium craft whiskey producer and lifestyle brand headquartered in the Pacific Northwest, with operations spanning Washington State and British Columbia. Founded in 2015 by master distiller James MacKenzie and outdoor apparel designer Sarah Chen, the brand uniquely merges artisanal whiskey production with rugged outdoor clothing, embodying the spirit of exploration and craftsmanship. The distillery sources local grains from the Skagit Valley and pristine water from the Cascade Mountains, creating distinctive expressions including their flagship James Bay Pacific Bourbon, a smoky West Coast Single Malt, and a spicy Pacific Rye. Each bottle reflects the maritime climate and unique terroir of the Salish Sea region. Beyond spirits, James Bay's apparel line features waxed canvas jackets, leather goods, and accessories designed for whiskey enthusiasts who value adventure and authenticity. The brand has expanded to over 15 international markets, positioning itself at the intersection of premium whiskey culture and outdoor lifestyle.